Friday, September 30, 2005
The world's fastest growing brands
Forbes has just published its list of the world's fastest growing brands. Rather than use recall as the key variable, Forbes concentrated on earnings growth (which I am not sure is the right variable) among key brands to come up with this list.
1. Apple
2. Blackberry
3. Google
4. Amazon
5. Yahoo
6. Ebay
7. Red Bull
8. Starbucks
9. Pixar
10.Coach
I guess the only name that surprises me in that list is Coach, which somehow doesn't strike one as a top-of-the-line brand. I would also have expected Google to come out on top, not Apple. The trouble with using earnings growth is that brands like Skype get left out. The other noticeable trend in this list is that 7 out of the 10 top brands are players from the tech/telecom/media space, which is probably due to the resurgence of the new economy in the past couple of years. The balance is somewhat restored if you look at ranks 11-20, which has a lot more old economy firms.
What brands are missing from this list? Who else do you think belongs in the top 10?
1. Apple
2. Blackberry
3. Google
4. Amazon
5. Yahoo
6. Ebay
7. Red Bull
8. Starbucks
9. Pixar
10.Coach
I guess the only name that surprises me in that list is Coach, which somehow doesn't strike one as a top-of-the-line brand. I would also have expected Google to come out on top, not Apple. The trouble with using earnings growth is that brands like Skype get left out. The other noticeable trend in this list is that 7 out of the 10 top brands are players from the tech/telecom/media space, which is probably due to the resurgence of the new economy in the past couple of years. The balance is somewhat restored if you look at ranks 11-20, which has a lot more old economy firms.
What brands are missing from this list? Who else do you think belongs in the top 10?
