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Saturday, June 25, 2005

The Crucible Business quiz 

This post is aimed at those of you in India looking for an alternative to the Brand Equity quiz. The house of TATA has set up Tata Crucible -- The Business Quiz at both the regional and national levels. Each regional finalist will qualify for the national finals. The regional rounds begin on June 30th in Madras. The prizes at the national finals include Rs. 200,000 in cash and tons of gifts. Still not quite as lucrative as the Brand Equity quiz, but not a bad start at all. Pseumo, Martin, Kiddo, Anustup, Rajiv, Vikram and the rest of you quizzers in India, what are you waiting for?