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Thursday, March 24, 2005

Gandhi at the EPICA awards 

Here's another post that should have been made some time ago. Many of you may have already heard of an ad for Telecom Italia featuring Mohandas Gandhi, which won Europe's EPICA awards recently. The ad attracted some controversy since it used parts of a speech (without permission, i presume) made by Gandhi in 1947 Inter-Asian Relations conference. Whatever. In my opinion, it's a brilliant, brilliant ad and goes to show what an amazing director Spike Lee is. You can watch the ad in its entirety here.

The ad was created by Young and Rubicam Italy and the creative directors are Aldo Cernuto and Roberto Pizzigoni. The background score is by Lisa Gerrard and Pieter Bourke. As mentioned above, the director is Spike Lee.