Wednesday, July 02, 2003
PC market in India
According to CIOL, the Indian PC market grew by 12% last year, with HP and HCL dominating the desktop maket.
The PC market in India continues to move slowly on its growth path and recorded modest gains during the financial year 2002. The growth in the run rate business coupled with a spurt in large tenders during the second half of the year were imperative for the higher number recorded in the year. IDC Research indicates that the total PC market (including desktop, notebooks and servers) totaled at 2.3 million units in the FY 2002 with a growth rate of 11.7 per cent.
My question is this: clearly this article is talking about the "white" market for PC's and all of us know that most PC's in India sell in the unbranded grey market. Why doesnt any study attempt to capture the numbers from the grey market? What would the growth rate and installed base look like if the grey market numbers were included? I guess this is similar to the question I posed earlier about GDP numbers.
In any case, I certainly dont think the PC will become a mass-market phenomenon until it crashes through a certain price-point barrier, which I'd say is the cost of a B/W TV, i.e. about Rs 5000-6000.
The PC market in India continues to move slowly on its growth path and recorded modest gains during the financial year 2002. The growth in the run rate business coupled with a spurt in large tenders during the second half of the year were imperative for the higher number recorded in the year. IDC Research indicates that the total PC market (including desktop, notebooks and servers) totaled at 2.3 million units in the FY 2002 with a growth rate of 11.7 per cent.
My question is this: clearly this article is talking about the "white" market for PC's and all of us know that most PC's in India sell in the unbranded grey market. Why doesnt any study attempt to capture the numbers from the grey market? What would the growth rate and installed base look like if the grey market numbers were included? I guess this is similar to the question I posed earlier about GDP numbers.
In any case, I certainly dont think the PC will become a mass-market phenomenon until it crashes through a certain price-point barrier, which I'd say is the cost of a B/W TV, i.e. about Rs 5000-6000.
